A Systematic Approach to E-commerce Growth: Unlock Your Store's Potential
Do you feel your marketing efforts are hitting a wall? Increasing your advertising budget, yet your efficiency metrics (ROAS, CAC) aren't meeting your expectations?
This is a common scenario when, despite a great product and a receptive market, sales figures fail to grow in proportion to spend. In today's AI-dominated world, simply "raising bids" often proves insufficient.
To compete effectively for market share, generating more clicks isn't enough. The key is working with better data, creating a watertight analytics ecosystem and deploying technology that lets you build a competitive edge.
At ICBM Polska we focus on building the technological infrastructure designed to maximise your store's efficiency and create the optimal conditions for scaling your business.
Regain Control over Your Data. Build Stable Foundations for Growth.
Imagine opening a report and, instead of chaos, seeing a clear picture of the situation. Our goal is to provide you with tools that create a coherent marketing ecosystem – from collecting data, through analysing it, to optimising campaigns. We aim to ensure your campaigns, rather than casting a wide net, focus on reaching the audiences of potentially the highest value to your business.
By deploying advanced systems such as Search Ads 360 or the Conversions API, we build a foundation that makes your business better prepared for changes in the law (GDPR) and technology (iOS 14+, cookie blocking), fostering stability and predictability in your marketing efforts.
Your Technological Edge: Solutions That Work for Your Results
Scaling is a process that demands an engineering approach. Here's how we harness technology to support the growth of your e-commerce:
Budget optimisation through better data
We implement Server-Side Tagging and Meta Conversions API (CAPI).
The goal of this implementation is to recover some of the conversion data that standard pixels can lose to ad blockers. As a result, AI algorithms receive more precise signals, creating the conditions for more effective optimisation of customer acquisition costs.
Greater visibility in search results
We use Search Ads 360 and ICBM Polska CSS.
The CSS service can reduce Google Shopping cost-per-click by up to 20%. SA360 automation, in turn, enables real-time bid management, allowing a faster response to market dynamics and potentially better positioning of your offer.
Reaching new audience segments
We launch Connected TV (CTV) and Video 360 campaigns integrated with the marketing funnel.
You gain the ability to build brand awareness on Smart TV screens and then continue the conversation through remarketing across other devices. It's a chance to reach the "cord-cutters" – people who no longer use traditional television.
A Single Source of Truth
We deploy Campaign Manager 360 as your central analytics system.
We bring order to your analytics data, eliminating discrepancies between reports from different platforms (e.g. Facebook vs Google).
Our Technological Edge
As a Google Premier Partner and Microsoft Partner, we implement solutions that genuinely improve the quality and effectiveness of your campaigns. Most of them run on our own platform, which you can access as a client.
Centralised Conversion Measurement System
Our own 1st-party t.js script on your site, GTM containers published from our platform, GA4 and Search Console via API, call tracking, and offline conversion uploads to Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn. For larger accounts we add Search Ads 360 and Campaign Manager 360.
AI algorithms finally see the bigger picture – they learn which phone enquiry or form actually resulted in a sale. This enables better optimisation towards acquiring valuable customers, rather than just "cheap clicks".
Improved Data Quality (Server-Side & 1st Party Data)
Server-side tagging, a consent platform and Consent Mode v2 with auditing across four consent scenarios. We import orders from your ERP or shop and attribute them to campaign, keyword and product, so we optimise for margin rather than just the revenue reported by Google.
In the post-cookie era, we recover conversion data that others lose. Better, more complete data means smarter AI, more stable campaign performance and more precise targeting.
Intelligent AI-Driven Audience Segmentation
We build audience lists from our own measurement and CRM data, A/B test them from templates and send them to Google, Meta and Microsoft Ads. Your account manager prepares audience suggestions, you approve them in the panel, and the approved targeting is applied to campaigns automatically.
AI algorithms learn the profile of your best customers and automatically find similar people, while eliminating unprofitable segments. This means a higher conversion rate, better lead quality and more efficient use of your advertising budget.
Access to Advanced Platforms (Google Marketing Platform)
As a certified partner, we use enterprise-grade tools such as Search Ads 360 (SA360) and Campaign Manager 360.
Full control over attribution and real-time automation. It's technology that enables safe, measurable business scaling – both in your market and when expanding abroad.
AI Recommendations with an Approval Queue
Recommendations across a dozen types (bids, budgets, exclusions, ad copy, audiences, dayparting, locations) enter a queue with a risk rating. Low-risk changes are applied automatically, the rest wait for a human, and every change can be undone. On top of that, Search Ads 360 with its own AI features for Google and Microsoft Ads.
The result: an account optimised daily rather than once per review, with a full change log you can see in your client panel.
Overnight Automation and Budget Protection
Every night: a scan of search terms and placements with automatic exclusions (including in PMax), a budget snapshot with anomaly detection, and click analysis for click fraud with IP blocking. Plus Google Ads, SEO and website audits with over 100 checks, and reports with AI commentary.
Every operation on your Google Ads account passes through a security layer: budget limit, deletion lockout, and post-save verification. Alerts are automatically raised to your account manager as tickets.
Technology that powers your growth
We use advanced analytics tools that give you a complete picture of your marketing activity — from the first click through to the closed sale.
How we deliver results
How we deliver results
See how, step by step, we achieve our clients' goals. Our Case Studies are not just descriptions but in-depth analyses in which we detail the tools, technologies and strategies we use across our projects. Learn what challenge the client set for us, how we defined the business objectives, and which marketing and technology strategies we applied to meet them. Every case study is proof that our work is built on data, innovation and a deep understanding of your business.
Reviews about us
See why companies trust us and achieve measurable results.
Eco Partner
"I have been working with the company for well over 5 years and I recommend them with a clear conscience. For every question I ask, I receive a detailed answer — with real precision. ALWAYS. Agnieszka answers every one of my questions in great detail."
SuperWnetrze.pl
"I have been working with Agnieszka for over 4 years and I am extremely satisfied with the level of her service. Very high advertising competence, excellent recommendations and rapid responses."
egrzejniki.pl
"I have been working with ICBM for many years and I can always count on a professional approach. Thanks to their commitment, we achieve great results with online advertising."
FAQ – Frequently Asked Questions
Answers to key questions about our e-commerce solutions
