Connected TV (CTV) Campaigns: Advertising on Smart TVs and Streaming Platforms
Tired of "burning through" your budget on traditional television, with no idea who is really watching your ads?
Have your customers left cable behind and moved to streaming, leaving you out of touch with them?
Imagine a campaign that combines the prestige and impact of television with the precision and measurability of digital advertising. This is Connected TV (CTV) campaign delivery: your direct line to viewers on the biggest screen in their home, exactly when they are most engaged.
Tired of "burning through" your budget on traditional television, with no idea who is really watching your ads?
Have your customers left cable behind and moved to streaming, leaving you out of touch with them?
Imagine a campaign that combines the prestige and impact of television with the precision and measurability of digital advertising. This is Connected TV (CTV) campaign delivery: your direct line to viewers on the biggest screen in their home, exactly when they are most engaged.
The Television You Expect.
Advertising That Works.
Connected TV is the world of Smart TVs, gaming consoles and streaming apps. We bring your message to viewers who deliberately choose premium content.
Guaranteed Attention on the Big Screen
Displayed in full-screen on the TV, often in a non-skippable format.
Your ad is watched with full attention, in cinematic quality, on the largest screen in the home. You'll build brand prestige and awareness that simply can't be achieved on a small phone screen.
Premium Context and Brand Safety
Displayed exclusively in premium environments – alongside high-quality series, films and live broadcasts.
Your brand appears in surroundings that viewers trust. You build associations with quality and avoid controversial content.
Advanced Targeting: Reach Exactly Where You Want
With CTV, we don't "shoot in the dark". We define precisely who should see your message.
Harness the Full Power of Data
The ability to use First-party data (your own CRM data), Third-party data, Custom lists and Google audiences.
You'll reach your existing customers (remarketing), find their "statistical twins" (look-alike) or precisely define new groups, e.g. "people planning to buy a car". This is maximum message relevance.
Win 100% of the Attention
Targeting users in the "User-rewarded content" model.
We display your ad in apps where the user consciously agrees to watch it in exchange for a reward (e.g. extra in-game points). You gain full engagement and a positive brand association.
Full Measurability and Synergy with Your Ecosystem
We bring digital analytics to the world of television. No more guesswork – it's time for hard data.
Full integration with the Campaign Manager (CM) conversion system and other analytics platforms.
This is the key to understanding the full customer journey. We measure not only who saw the ad on TV, but also how it influenced their subsequent behaviour across other channels (e.g. a visit to the website, a purchase in e-commerce). You can see how CTV genuinely supports and complements your activity in Google Ads or on Social Media.
Be at the Heart of the Action – The Power of Advertising During Live Online Broadcasts
The greatest emotions command the greatest attention. Our speciality is integrating your brand with the events your customers live for.
Picture the final of a major sporting championship. Thousands of viewers follow the live broadcast on their Smart TVs. The tension reaches its peak. And that's exactly when, at the crucial moment, your spot appears in full-screen. This isn't just another ad in the break. It's part of the event.
We specialise in running CTV campaigns during:
Major Sporting Events
Matches, galas, championships.
E-sports Broadcasts
Reach an engaged and growing audience.
Industry Events and Online Conferences
Target B2B and B2C customers precisely, at the very moment they are seeking knowledge.
Film and Series Premieres
Film and series premieres streamed online.
This way, you connect your brand with positive emotions and capture the viewer's attention when they are most focused.
Our Ecosystem: Global Reach, Local Insight
We give you access to premium inventory – both worldwide and across your market.
Preferential Terms and Guaranteed Results
We offer the opportunity to buy ad space on preferential terms, on a guaranteed-impressions model (CPM). You pay only for a delivered contact with your ad.
Global Content Leaders
We run your ads on the largest global streaming platforms, reaching viewers around the world.
Our reach includes, among others: Bloomberg, Sling, Fox, Disney Advertising, Fubo, Hulu, NBCUniversal, Pluto.tv, Roku, Warner Bros. Discovery, Samsung TV Plus and DirectV Advertising.
Leading European Publishers
Your video campaign can run across the ecosystem of the largest European horizontal portals.
Our reach includes, among others, gazeta.pl, i.pl, interia.pl, o2.pl, onet.pl, polsatnews.pl, radiozet.pl, tvn24.pl and wp.pl.
The World of Mobile Apps
We complement your activities by reaching users within the most popular apps on Android and iOS, closing the customer journey on every device.
Our Technological Edge
As a Google Premier Partner and Microsoft Partner, we implement solutions that genuinely improve the quality and effectiveness of your campaigns. Most of them run on our own platform, which you can access as a client.
Centralised Conversion Measurement System
Our own 1st-party t.js script on your site, GTM containers published from our platform, GA4 and Search Console via API, call tracking, and offline conversion uploads to Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn. For larger accounts we add Search Ads 360 and Campaign Manager 360.
AI algorithms finally see the bigger picture – they learn which phone enquiry or form actually resulted in a sale. This enables better optimisation towards acquiring valuable customers, rather than just "cheap clicks".
Improved Data Quality (Server-Side & 1st Party Data)
Server-side tagging, a consent platform and Consent Mode v2 with auditing across four consent scenarios. We import orders from your ERP or shop and attribute them to campaign, keyword and product, so we optimise for margin rather than just the revenue reported by Google.
In the post-cookie era, we recover conversion data that others lose. Better, more complete data means smarter AI, more stable campaign performance and more precise targeting.
Intelligent AI-Driven Audience Segmentation
We build audience lists from our own measurement and CRM data, A/B test them from templates and send them to Google, Meta and Microsoft Ads. Your account manager prepares audience suggestions, you approve them in the panel, and the approved targeting is applied to campaigns automatically.
AI algorithms learn the profile of your best customers and automatically find similar people, while eliminating unprofitable segments. This means a higher conversion rate, better lead quality and more efficient use of your advertising budget.
Access to Advanced Platforms (Google Marketing Platform)
As a certified partner, we use enterprise-grade tools such as Search Ads 360 (SA360) and Campaign Manager 360.
Full control over attribution and real-time automation. It's technology that enables safe, measurable business scaling – both in your market and when expanding abroad.
AI Recommendations with an Approval Queue
Recommendations across a dozen types (bids, budgets, exclusions, ad copy, audiences, dayparting, locations) enter a queue with a risk rating. Low-risk changes are applied automatically, the rest wait for a human, and every change can be undone. On top of that, Search Ads 360 with its own AI features for Google and Microsoft Ads.
The result: an account optimised daily rather than once per review, with a full change log you can see in your client panel.
Overnight Automation and Budget Protection
Every night: a scan of search terms and placements with automatic exclusions (including in PMax), a budget snapshot with anomaly detection, and click analysis for click fraud with IP blocking. Plus Google Ads, SEO and website audits with over 100 checks, and reports with AI commentary.
Every operation on your Google Ads account passes through a security layer: budget limit, deletion lockout, and post-save verification. Alerts are automatically raised to your account manager as tickets.
What you gain by working with us
At ICBM Polska, every campaign is strategic work dedicated to growing your business. We work methodically, measure progress and scale campaigns.
Use of AI-powered solutions
Guaranteed service quality
Continuous optimisation of ad spend
Focus on growing ROI across your entire business
Precise ad targeting
Support from a dedicated account manager
Integration of your 1st-party data
Save up to 20% on clicks with ICBM Polska CSS
Tailor-made strategies
Advanced conversion tracking
Access to advanced advertising platforms
Deployment of AI solutions for marketing and sales
How we deliver results
How we deliver results
See how, step by step, we achieve our clients' goals. Our Case Studies are not just descriptions but in-depth analyses in which we detail the tools, technologies and strategies we use across our projects. Learn what challenge the client set for us, how we defined the business objectives, and which marketing and technology strategies we applied to meet them. Every case study is proof that our work is built on data, innovation and a deep understanding of your business.
Reviews about us
See why companies trust us and achieve measurable results.
Eco Partner
"I have been working with the company for well over 5 years and I recommend them with a clear conscience. For every question I ask, I receive a detailed answer — with real precision. ALWAYS. Agnieszka answers every one of my questions in great detail."
SuperWnetrze.pl
"I have been working with Agnieszka for over 4 years and I am extremely satisfied with the level of her service. Very high advertising competence, excellent recommendations and rapid responses."
egrzejniki.pl
"I have been working with ICBM for many years and I can always count on a professional approach. Thanks to their commitment, we achieve great results with online advertising."
Clearing Up Your Doubts (FAQ)
We answer the questions you're probably asking yourself
